A multi-disciplinary designer, marketer, and creative director who deliver creative-valued and engaging solutions across visual identity, print, packaging, and digital media.
Creative - VALUE - IMPACT
Work
AIDO HEALTH
Pharmacy Delivery
(AIDO DIGITA)
TYPE
Print, Video
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO Health's Pharmacy Delivery is designed to simplify medication access for hospital patients, allowing them to order prescriptions easily and have them delivered to their homes. This design focuses on clear, user-friendly navigation and reliable service, ensuring a seamless experience that prioritizes patient convenience, safety, and care.
Experience
Established a cohesive visual concept for AIDO HEALTH, incorporating brand guidelines, logos, and color palettes. Developed a variety of marketing tools such as brochures, posters, and digital banners, in addition to creating a user-friendly interface for both their website and internal platforms. Skillfully curated social media content, ensuring regular and engaging posts. Participated in numerous design-based assignments and carried out ongoing research into design trends, providing key recommendations for impactful brand enhancements. Managed a substantial array of visual resources and orchestrated innovative photo and video shoots, guaranteeing integrated and superior results. Upheld a uniform aesthetic across all projects, fortifying the brand's identity and visibility.
JUN, 2023 - DEC, 2024
Visual Design Specialist, AIDO Health (Siloam Hospitals Group)
AIDO HEALTH
AIDO KLINIKA
TYPE
Digital, Print, Video
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO KLINIKA is a SaaS solution for clinic management, and my design work ensures consistency across print, marketing collateral, and video content. Clean, professional print materials reflect healthcare standards, while marketing assets highlight key features with a cohesive brand identity. Engaging videos focus on user experience testimonials to connect effectively with the audience.
AIDO HEALTH
AIDO HOSPITA
TYPE
Digital, Print
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO HOSPITA is a hospital management SaaS focusing on SIMRS and EMR. This design maintains consistency across print, and marketing materials. Clear print materials reflect healthcare standards, while marketing assets highlight key features with a unified brand identity.
AIDO HEALTH
AIDOS Corner
TYPE
Digital, UI/UX
ROLE
Visual, UI/UX Designer
YEAR
2023-2024
ABOUT
AIDOS Corner is an internal newsletter designed to keep AIDO employees informed and engaged. In collaboration with the HR division, this project focuses on transforming HR-provided content into a visually appealing and user-friendly design. The goal is to present information in an engaging way and foster employee enthusiasm each month.
AIDO HEALTH
WEBSITE
TYPE
UI/UX
ROLE
Visual, UI/UX Designer
YEAR
2023-2024
ABOUT
Designed a clean, user-friendly website for AIDO Health using Figma, prioritizing accessibility and seamless navigation. The modern, healthcare-focused design reflects the brand's professionalism while ensuring responsiveness across devices. Collaborated with teams to align the UI with company goals, creating an engaging platform that enhances user experience and strengthens the brand's presence.
AIDO HEALTH
MANIFESTO VIDEO
TYPE
Video
ROLE
Director, Videographer, Editor
YEAR
2023-2024
ABOUT
Produced an inspiring manifesto video for AIDO Health, highlighting its mission, values, and commitment to transforming healthcare. The video combines impactful visuals and storytelling to connect with audiences, emphasizing innovation and patient-focused care. Delivered a high-quality production that reflects the brand’s vision and engages viewers across platforms.
PT MKMP
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
Focused on the special lighting based service of work, MKMP aimed to create something visually communicates about professionality and creativity as its perceived by clients. Recognized as the one of “one stop solution” lighting consulting in Indonesia, visually defined it as minimal as the commitment to work efficient, transparent, and clearing the client’s problem.
AIDO HEALTH
SOCIAL MEDIA
TYPE
Visual Design
ROLE
Visual Designer
YEAR
2023-2024
ABOUT
Created engaging social media content for Instagram, LinkedIn, and Meta Ads, focusing on clear messaging and strong branding. Designed visuals to boost audience interaction and effectively communicate AIDO Health's healthcare solutions. Optimized for each platform to maximize reach and engagement.
DEEPA LIGHTING
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
DEEPA was build as an exclusive Indonesian lighting brand. The aim was to create something minimal and elegant to support the communication style of the brand itself.
OREI LIGHTING
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
The goal was to create a strong and bold corporate identity as solid as the brand’s positioning among other lighting supply brand in Indonesia.
OREI’s audience target was B2B project model in order to complete lighting design and supply held by government and private.
BUMITAMA AC
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2022-2023
ABOUT
Bumitama aimed to establish a powerful and distinctive corporate identity that would match its prominent position among Indonesia's HVAC supply brands. The company's target audience was the B2B project model, which focuses on completing HVAC projects for both government and private entities.
LIMA KREATIF
STOP ARGUING,
RESPECT OTHERS
TYPE
Poster, Campaign
ROLE
Creative Director
YEAR
2019
ABOUT
This campaign was created as a “distruption” among Instagram Stories war by 2019. The challange was to create something catchy and easy to understand. Focused to be reposted by people on instagram story, in the middle of twitter war, and distributed in the public demonstration place.
Developed the brand and visual identity for the company and its sister brands, DEEPA Lighting and OREI Lighting, ensuring a cohesive and professional presence across all platforms. Designed editorial layouts for comprehensive product catalogs, showcasing an extensive range of offerings tailored to meet diverse project requirements for both government and private sectors. Crafted engaging social media content for platforms like Instagram, Google, and LinkedIn, aligning with current trends and effective visual communication strategies. Maintained the overall brand identity by overseeing design consistency and adherence to guidelines across all team outputs. Directed impactful photo shoots to enhance the company’s portfolio and designed user-centric interfaces and experiences for the website while managing its content to align with business goals.
JUN, 2020 - JUN, 2023
Art Director, PT MKMP (Mega Karya Mitra Persada)
Oversaw numerous design projects, focusing on advertisement, promotion, strategic branding, and marketing, while optimizing resource allocation for efficient pre- to post-production processes. Conducted research on design trends and technology to guide team efforts effectively, ensuring innovative and impactful outcomes. Developed procedures and quality standards to uphold brand consistency and design excellence across all outputs. Managed project estimates, budgets, and media spend, ensuring alignment with strategic goals. Played a key role in developing and sustaining brand communications to strengthen market presence and audience engagement.
JUN, 2018 - JUN, 2020
Creative Director, LIMA Kreatif
Designed numerous brand identities, tailoring each to reflect unique business goals and visions. Actively participated in design contests across various platforms, honing creative skills and adaptability. Collaborated directly with diverse clients to understand and fulfill their specific needs, delivering impactful visual solutions. Provided ongoing support by making graphic updates and enhancements for existing clients, ensuring their branding stayed fresh and relevant.
DEC, 2016 - JUN, 2018
Graphic Designer, LIMA Kreatif
SHAFLY
Designer
based in Jakarta, Indonesia
A multi-disciplinary designer, marketer, and creative director who deliver creative-valued and engaging solutions across visual identity, print, packaging, and digital media.
Creative - VALUE - IMPACT
Work
Work
AIDO HEALTH
Pharmacy Delivery
(AIDO DIGITA)
TYPE
Print, Video
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO Health's Pharmacy Delivery is designed to simplify medication access for hospital patients, allowing them to order prescriptions easily and have them delivered to their homes. This design focuses on clear, user-friendly navigation and reliable service, ensuring a seamless experience that prioritizes patient convenience, safety, and care.
AIDO HEALTH
AIDO KLINIKA
TYPE
Digital, Print, Video
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO KLINIKA is a SaaS solution for clinic management, and my design work ensures consistency across print, marketing collateral, and video content. Clean, professional print materials reflect healthcare standards, while marketing assets highlight key features with a cohesive brand identity. Engaging videos focus on user experience testimonials to connect effectively with the audience.
AIDO HEALTH
AIDOS Corner
TYPE
Digital, UI/UX
ROLE
Visual, UI/UX Designer
YEAR
2023-2024
ABOUT
AIDOS Corner is an internal newsletter designed to keep AIDO employees informed and engaged. In collaboration with the HR division, this project focuses on transforming HR-provided content into a visually appealing and user-friendly design. The goal is to present information in an engaging way and foster employee enthusiasm each month.
AIDO HEALTH
AIDO HOSPITA
TYPE
Digital, Print
ROLE
Visual Designer, Videographer, Video Editor
YEAR
2023-2024
ABOUT
AIDO HOSPITA is a hospital management SaaS focusing on SIMRS and EMR. This design maintains consistency across print, and marketing materials. Clear print materials reflect healthcare standards, while marketing assets highlight key features with a unified brand identity.
AIDO HEALTH
WEBSITE
TYPE
UI/UX
ROLE
Visual, UI/UX Designer
YEAR
2023-2024
ABOUT
Designed a clean, user-friendly website for AIDO Health using Figma, prioritizing accessibility and seamless navigation. The modern, healthcare-focused design reflects the brand's professionalism while ensuring responsiveness across devices. Collaborated with teams to align the UI with company goals, creating an engaging platform that enhances user experience and strengthens the brand's presence.
AIDO HEALTH
MANIFESTO VIDEO
TYPE
Video
ROLE
Director, Videographer, Editor
YEAR
2023-2024
ABOUT
Produced an inspiring manifesto video for AIDO Health, highlighting its mission, values, and commitment to transforming healthcare. The video combines impactful visuals and storytelling to connect with audiences, emphasizing innovation and patient-focused care. Delivered a high-quality production that reflects the brand’s vision and engages viewers across platforms.
AIDO HEALTH
SOCIAL MEDIA
TYPE
Visual Design
ROLE
Visual Designer
YEAR
2023-2024
Created engaging social media content for Instagram, LinkedIn, and Meta Ads, focusing on clear messaging and strong branding. Designed visuals to boost audience interaction and effectively communicate AIDO Health's healthcare solutions. Optimized for each platform to maximize reach and engagement.
ABOUT
PT MKMP
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
Focused on the special lighting based service of work, MKMP aimed to create something visually communicates about professionality and creativity as its perceived by clients. Recognized as the one of “one stop solution” lighting consulting in Indonesia, visually defined it as minimal as the commitment to work efficient, transparent, and clearing the client’s problem.
DEEPA LIGHTING
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
DEEPA was build as an exclusive Indonesian lighting brand. The aim was to create something minimal and elegant to support the communication style of the brand itself.
OREI LIGHTING
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2020-2023
ABOUT
The goal was to create a strong and bold corporate identity as solid as the brand’s positioning among other lighting supply brand in Indonesia. OREI’s audience target was B2B project model in order to complete lighting design and supply held by government and private.
BUMITAMA AC
TYPE
Visual Branding
ROLE
Art Director, Graphic Designer
YEAR
2022-2023
ABOUT
Bumitama aimed to establish a powerful and distinctive corporate identity that would match its prominent position among Indonesia's HVAC supply brands. The company's target audience was the B2B project model, which focuses on completing HVAC projects for both government and private entities.
LIMA KREATIF
STOP ARGUING,
RESPECT OTHERS
TYPE
Poster, Campaign
ROLE
Creative Director
YEAR
2019
ABOUT
This campaign was created as a “distruption” among Instagram Stories war by 2019. The challange was to create something catchy and easy to understand. Focused to be reposted by people on instagram story, in the middle of twitter war, and distributed in the public demonstration place.
Experience
Experience
JUN, 2023 - DEC, 2024
Visual Designer, AIDO Health (Siloam Group)
Established a cohesive visual concept for AIDO HEALTH, incorporating brand guidelines, logos, and color palettes. Developed a variety of marketing tools such as brochures, posters, and digital banners, in addition to creating a user-friendly interface for both their website and internal platforms. Skillfully curated social media content, ensuring regular and engaging posts. Participated in numerous design-based assignments and carried out ongoing research into design trends, providing key recommendations for impactful brand enhancements. Managed a substantial array of visual resources and orchestrated innovative photo and video shoots, guaranteeing integrated and superior results. Upheld a uniform aesthetic across all projects, fortifying the brand's identity and visibility.
JUN, 2020 - JUN, 2023
Art Director, PT MKMP (Mega Karya Mitra Persada)
Developed the brand and visual identity for the company and its sister brands, DEEPA Lighting and OREI Lighting, ensuring a cohesive and professional presence across all platforms. Designed editorial layouts for comprehensive product catalogs, showcasing an extensive range of offerings tailored to meet diverse project requirements for both government and private sectors. Crafted engaging social media content for platforms like Instagram, Google, and LinkedIn, aligning with current trends and effective visual communication strategies. Maintained the overall brand identity by overseeing design consistency and adherence to guidelines across all team outputs. Directed impactful photo shoots to enhance the company’s portfolio and designed user-centric interfaces and experiences for the website while managing its content to align with business goals.
JUN, 2018 - JUN, 2020
Creative Director, LIMA Kreatif
Oversaw numerous design projects, focusing on advertisement, promotion, strategic branding, and marketing, while optimizing resource allocation for efficient pre- to post-production processes. Conducted research on design trends and technology to guide team efforts effectively, ensuring innovative and impactful outcomes. Developed procedures and quality standards to uphold brand consistency and design excellence across all outputs. Managed project estimates, budgets, and media spend, ensuring alignment with strategic goals. Played a key role in developing and sustaining brand communications to strengthen market presence and audience engagement.
DEC, 2016 - JUN, 2018
Graphic Designer, LIMA Kreatif
Designed numerous brand identities, tailoring each to reflect unique business goals and visions. Actively participated in design contests across various platforms, honing creative skills and adaptability. Collaborated directly with diverse clients to understand and fulfill their specific needs, delivering impactful visual solutions. Provided ongoing support by making graphic updates and enhancements for existing clients, ensuring their branding stayed fresh and relevant.
Responsible for comprehensive design and brand alignment initiatives across seven Brawijaya Hospital units and two Centers of Excellence, ensuring every visual output meets a unified and high-quality brand identity. The role covers the production of 200+ monthly design assets, advertising materials for multi-channel campaigns, and essential marketing collaterals that support corporate communication and business development. It includes developing UI/UX for the Benih IVF Center website in close collaboration with IT and project teams to deliver seamless digital experiences. Brand governance is maintained by documenting design misalignments, preparing detailed reports, and coordinating alignment efforts with marketing and project stakeholders. The role also supports major healthcare events through cohesive visual concepts and strengthens internal engagement with well-crafted internal communication materials. Overall, this position upholds visual standards from concept to installation, ensuring Brawijaya Hospital’s brand identity remains consistent, recognizable, and impactful across all touchpoints.
SEP, 2025 - PRESENT
Design & Brand Alignment Specialist, Brawijaya Hospital Group
SEP, 2025 - PRESENT
Design & Brand Alignment, Brawijaya Hospital Group
Responsible for comprehensive design and brand alignment initiatives across seven Brawijaya Hospital units and two Centers of Excellence, ensuring every visual output meets a unified and high-quality brand identity. The role covers the production of 200+ monthly design assets, advertising materials for multi-channel campaigns, and essential marketing collaterals that support corporate communication and business development. It includes developing UI/UX for the Benih IVF Center website in close collaboration with IT and project teams to deliver seamless digital experiences. Brand governance is maintained by documenting design misalignments, preparing detailed reports, and coordinating alignment efforts with marketing and project stakeholders. The role also supports major healthcare events through cohesive visual concepts and strengthens internal engagement with well-crafted internal communication materials. Overall, this position upholds visual standards from concept to installation, ensuring Brawijaya Hospital’s brand identity remains consistent, recognizable, and impactful across all touchpoints.